Tag Archives: KAWAII

Kawaii Influence On Other Cultures

In recent years, Kawaii products have gained popularity beyond the borders of Japan in other East and Southeast Asian countries, and are additionally becoming more popular in the US among anime and manga fans as well as others influenced by Japanese culture. Cute merchandise and products are especially popular in other parts of East Asia, such as mainland China, Hong Kong, Macau, Taiwan and South Korea, as well as Southeast Asian countries including the Philippines, Singapore, Thailand, and Vietnam.

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KAWAII Aesthetics

Soichi Masubuchi (増淵宗一, Masubuchi Sōichi), in his work Kawaii Syndrome, claims “cute” and “neat” have taken precedence over the former Japanese aesthetics of “beautiful” and “refined”. As a cultural phenomenon, cuteness is increasingly accepted in Japan as a part of Japanese culture and national identity. Tomoyuki Sugiyama (杉山奉文, Sugiyama Tomoyuki), author of Cool Japan, believes that “cuteness” is rooted in Japan’s harmony-loving culture, and Nobuyoshi Kurita (栗田経惟, Kurita Nobuyoshi), a sociology professor at Musashi

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Kawaii Culture of Japan

Kawaii is the culture of cuteness in Japan. It can refer to items, humans and non-humans that are charming, vulnerable, shy, and childlike. Examples include cute handwriting, certain genres of manga, and characters including Hello Kitty and Pikachu. The cuteness culture, or kawaii aesthetic, has become a prominent aspect of Japanese popular culture, entertainment, clothing, food, toys, personal appearance, and mannerisms. Etymology The word kawaii originally derives from the phrase  kao hayushi, which literally

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